Welcome to my professional marketing and communications portfolio! I am currently serving as the Director of Digital Marketing & Communications for the Office of the Vice President for Research and Innovation at the University of Michigan. In addition to my role in academia, I am also a passionate educator and storyteller, leveraging my expertise in building strong brands through narrative.
With a Master of Strategic Communication under my belt, I bring a wealth of knowledge and experience to the table. Throughout my career, I have honed my skills in marketing and communications, consistently delivering impactful and effective strategies that drive results. My ability to craft compelling narratives and engage audiences has been instrumental in building and strengthening brands across various industries.
As an accomplished educator and mentor, I have had the privilege of sharing my expertise with others. I believe in the power of education and the importance of nurturing the next generation of marketing and communications professionals. Through mentorship and teaching, I strive to empower individuals to reach their full potential and excel in their respective fields.
Areas of Expertise:
- Brand Strategy: I specialize in developing comprehensive brand strategies that align with business goals and resonate with target audiences. By understanding the unique value proposition of a brand, I can create a compelling narrative that sets it apart from the competition.
- Digital Marketing: With a focus on digital channels, I excel in leveraging the power of technology to reach and engage audiences. From social media marketing to content creation, I have a deep understanding of the digital landscape and how to optimize campaigns for maximum impact.
- Content Development: Storytelling is at the heart of effective communication. I have a knack for crafting engaging and persuasive content that captivates audiences and drives action. Whether it’s through written articles, videos, or visual elements, I know how to create content that resonates.
- Strategic Communication: Communication is key in any successful marketing campaign. I have a strong background in strategic communication, ensuring that messages are delivered effectively and consistently across all channels. From internal communications to external messaging, I can help organizations communicate their vision and values.
- Leadership and Team Management: As a director, I have extensive experience leading teams and managing projects. I believe in fostering a collaborative and inclusive work environment, where each team member feels valued and empowered to contribute their best.
In conclusion, my professional marketing and communications portfolio showcases my expertise in building strong brands through narrative. With a focus on strategic communication, digital marketing, and content development, I have consistently delivered impactful strategies that drive results. As an educator and mentor, I am passionate about sharing my knowledge and empowering the next generation of marketing professionals. I look forward to collaborating with you and helping your brand reach new heights.